Informed Design offer a really practical introduction to customer-led digital marketing in partnership with TheDigital.Co, that will help you discover how to create a digital strategy that speaks to your customers.

Putting the customer at the centre of any digital strategy will help you to increase organic visibility and paid campaign click through by developing valuable and engaging content and designing intuitive platforms. 

Make your marketing efforts work harder with a customer-centric approach to choosing digital channels or partnerships and to generating campaign ideas. 

This training session will look what impact a deeper level of audience understanding can have for your brands. We’ll identify segment techniques that can be used to extend your audience reach and look at ways to identify user intent so you can map users to specific content touch points. 

You’ll learn how to create engaging content by encouraging interaction and adding real value to your online service. 


Expect tons of interaction, discussion, debate and group exercises...

  • 1 Day Intensive Course
  • 9.30am – 4.30pm (Meals & snacks on us!)
  • Up to 10 participants
  • City Centre location – The Scotch Whisky Experience 

Each .Course provided by TheDigital.Co partners (yep, that's us) is guided by the people who are taking part. You tell us all about yourself and your ideal objectives beforehand and we'll tailor your digital marketing session to you (and your fellow attendees).

The small group of 10 participants ensures you get the answers you are looking for and to spark great conversations without anyone getting lost in the crowd. 

You’ll also get virtual access to the trainer if you have any questions after the session as well as everything you need to start applying your new knowledge in the real world.


This course is perfect for:

  • Graduates and marketing newbies who want to apply their knowledge to the real world
  • Seasoned marketing professionals, designers or engineers who want to make marketing and design decisions with their customers in mind
  • Enterprises of all sizes who want to create a cohesive approach to multi-channel marketing that works