1 DAY COURSE | ALL SKILL LEVELS | EDINBURGH
Informed Design offer a really practical introduction to customer-led digital marketing that will help you discover how to create a digital strategy that speaks to your customers.
Putting the customer at the centre of any digital strategy will help you to increase organic visibility and paid campaign click-through by developing valuable and engaging content and designing intuitive platforms.
Make your marketing efforts work harder with a customer-centric approach to choosing digital channels or partnerships and generating campaign ideas.
This training session will look at what impact a deeper level of audience understanding can have on your brands. We’ll identify segment techniques that can be used to extend your audience reach and look at ways to identify user intent so you can map users to specific content touchpoints.
You’ll learn how to create engaging content by encouraging interaction and adding real value to your online service.
WHAT CAN I EXPECT?
Expect tons of interaction, discussion, debate and group exercises...
1 Day Intensive Course
9.30am – 4.30pm (Meals & snacks on us!)
Up to 10 participants
City Centre location – The Scotch Whisky Experience
Each course is guided by the people who are taking part. You tell us all about yourself and your ideal objectives beforehand and we'll tailor your digital marketing session to you (and your fellow attendees).
The small group of 10 participants ensures you get the answers you are looking for and to spark great conversations without anyone getting lost in the crowd.
You’ll also get virtual access to the trainer if you have any questions after the session as well as everything you need to start applying your new knowledge in the real world.
WHO SHOULD TAKE THIS COURSE?
This course is perfect for:
Graduates and marketing newbies who want to apply their knowledge to the real world
Seasoned marketing professionals, designers or engineers who want to make marketing and design decisions with their customers in mind
Enterprises of all sizes who want to create a cohesive approach to multi-channel marketing that works