2 DAY COURSE | ALL SKILL LEVELS | EDINBURGH

Informed Design offer a really practical CRO training course in partnership with TheDigital.Co, that will help you to plan your own program of testing.

Conversion rate optimisation is the art of increasing the number of visitors you convert. Like any multi-discipline task, it can be a tricky sell internally and can take some organisations time to get off the ground but when you get it right, you can see the benefits to your bottom line. 

The Complete Guide to Conversion Rate Optimisation training course will develop and polish the skills of professionals and enterprises that want to work with, or within, a CRO team. 

You’ll learn how to plan and implement a proven CRO process. Discover the foundations at every step of the way, from gathering research and developing test hypothesis to designing, launching and analysing your own experiments. 


WHAT CAN I EXPECT?

Expect tons of interaction, discussion, debate and group exercises...

  • 2 Day Classroom Course
  • 9.30am – 4.30pm (Meals & snacks on us!)
  • Up to 20 participants
  • City Centre location – The Scotch Whisky Experience


Each .Course provided by TheDigital.Co and their partners (yep, that's us) is guided by the people who are taking part. You tell us all about yourself and your ideal objectives beforehand and we'll tailor your digital marketing session to you (and your fellow attendees).


WHO SHOULD TAKE THIS COURSE?

This course is perfect for those who are:

  • New to digital marketing and interested in CRO
  • Professional analysts, designers, interface developers, usability/UX and marketers who have caught the CRO 'bug'
  • SME businesses or enterprises looking to develop their in house CRO capability.